Fossil Trace · Golden, Colorado
Photo James St. John ·
CC BY 2.0
Women's golf. Hats first, premium fabric, and an app behind it that was built for how you actually play.
You'll hear when the first hats are ready. Nothing else.
Six lines, and the app behind themUPF 50+, tested to AATCC TM183. Matte finish. Pink that holds its color in the sun.
Cut to swing in. Pockets that hold a phone, a tee and a ball, bar-tacked and anchored.
Five years of being sold beige. This is the other option.
Every piece carries one line. None of them are about being bad at golf.
Overdressed
I didn't come out here to match the grass.
No, I'm playing.
Dress code: pink
I was paired with you. Not assigned to you.
For the clubface, not my face.
A ball marker you'd actually want to leave on the green.
Golf software has been built for one kind of golfer for thirty years. This one starts from the other side.
Every hat carries a chip in the undervisor. Tap it to your phone and the round starts, the course loads, and your group joins by tapping each other's hats.
Your drive gets measured without you touching anything, and the longest one in the group settles itself.
Most swing analysis is trained on men's speeds and mechanics. This one isn't, and it compares you to your own best swing instead of a template.
The hardest shot of the day has nothing to do with your swing. There's a mode for that, and it's the part we've built before.
The first run is small. The list gets it first.